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We attended a recent marketing seminar for our industry. One of the topics of discussion was 'how to design an effective Web site?' Much to our delight, the lecturer selected the Twombly Nursery Web site as a model for quallity design.   - Twombly Nursery


Design Strategy
MM&M, Case Studies, Design StrategyRenowned Nursery Seeks to Cultivate its Image on the Internet

Client
Twombly Nursery

Objective
Graphically represent a respected nursery as professional and knowledgeable.

MM&M, Case Studies, Design StrategyTwombly Nursery is staffed by Connecticut's leading experts in the fields of ornamental horticulture, architectural landscaping, environmental design and tree care.

Through its first class landscape design, on-site gardens, informative lectures and articles, renowned reference guide and exquisite offerings of hard-to-find plants, Twombly has built an impeccable reputation for quality and knowledge.

MM&M, Case Studies, Design StrategyMonster Media & Marketing designed the Twombly Nursery Web site to reflect the nursery's sophistication and commitment to quality. Earth tones that represent Twombly's ties to nature and complement the company's standard forest green were chosen as highlight colors.

A structured layout was developed for the presentation of content and dramatic plant photos and collages were positioned to project the idea of landscape architecture. Photo tours of the Retail Nursery and Display Gardens were added to further generate interest in the nursery. MM&M, Case Studies, Design Strategy Animations of multiseasonal plants were used to show how they would look through the different seasons.

The Twombly Web site surrounds the viewer in the atmosphere of the nursery and guides one quickly to a wealth of information. Beyond simply looking good, the Web site projects the attitudes and ideals of Twombly Nursery.



Good Web site design will:
  • Create a positive user experience
  • Offer intuitive cues for navigation and orientation
  • Incorporate research on audience specific preferences
  • Clearly present information and communicate intended messages
  • Integrate and enhance branding strategies
  • Seamlessly integrate technology



Take advantage of Monster Media & Marketing proven process for Web site design and redesign.

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