Local Business Looks to Dominate the Online Trashcan Marketplace
Client
Dawn Enterprises
Objective
Create a convenient, easy-to-use, online ordering system to bring a local business to a national audience.
Dawn Enterprises plans on dominating the online stone aggregate trash receptacle marketplace. With its ambitious goals set, Dawn partnered with
Monster Media & Marketing to develop and market an effective online storefront for its products. Dawn's web site is open for business on the Internet 24 hours a day, 7 days a week, 365 days a year.
Dawn needed a site that accomplished several key goals. The site's design needed to appeal to Dawn's niche target audience by providing a simple visual strategy that focused on the product catalog. Its ordering system needed to clearly show customers each product choice and enable them to order in a few easy steps. New products and monthly specials needed prominence on the site's main page. Reviews occurred throughout the design process to ensure that we achieved each of the goals set forth.
The Dawn Web site features a fully integrated online shopping cart. Visitors can visually customize receptacles on-screen to meet their needs, and use a secure, integrated shopping cart system to order their receptacle.
At checkout, orders can be processed directly online through a series of secure forms. Off-line ordering methods are also available to accommodate visitor preferences. Shipping and sales tax are calculated automatically. Credit card information is checked for authenticity. Once orders are placed, Dawn uses a custom-designed application to view all order information for order processing and tracking.
Monster Media & Marketing targeted online marketing services drives hundreds of visitors per day to the site. The Web site's professional design and sophisticated ordering system converts those visitors into solid customers for Dawn Enterprises. Since the launch of the Web site, Dawn has become a key national player in its industry and has grown its business significantly.
