Client
ElderCorner

Objective
Attract targeted customers and grow a niche business through a phased online marketing campaign

ElderCorner.com is an online business offering health and better-living products and information specifically for the growing elderly population of the world.

ElderCorner's Web site, designed and maintained by Monster Media & Marketing, is comprised of an extensive online store as well as an informational health center geared towards the site's target audiences. To make the Web site a financial success, it was vital that the company pursue a targeted online marketing campaign to attract the right audiences, secure top positioning on the key search engines, and be a formidable online competitor in its category.

Monster Media & Marketing understood that ElderCorner wanted to take a phased approach to online marketing in order to monitor and independently evaluate each service and work within its conservative budget. As such, Monster Media & Marketing initially pursued a traditional search engine optimization campaign utilizing our proprietary meta tag paradigm and strategic submission process. After successfully securing placement for the site on most key search engines and generating modest traffic to the site, ElderCorner was ready for an even more aggressive online marketing boost.

Based on the company's goals to drive even more qualified prospective customers to the site and formidably compete for top rankings, Monster Media & Marketing implemented a Pay for Placement campaign. Monster Media & Marketing thorough initial research and keen Pay for Placement campaign management has resulted in a dramatic increase not only in the quality of visitors to the Eldercorner.com Web site, but also in the conversion ratio of visitors to customers. In just the first few months of the campaign, ElderCorner saw a significant increase in sales.

Drawing upon the success of Monster Media & Marketing Search Engine Optimization and Pay for Placement campaigns, Monster Media & Marketing is now evaluating additional online marketing services to continue the site's growth, success and online visibility.